Custom Shopify builds, theme development, app integrations and Shopping feed optimisation for UK retailers who want a store that converts and scales.
From first build to ongoing optimisation — everything your Shopify store needs to perform.
Full store setup from scratch — theme selection or custom build, product catalogue, payment and shipping configuration, and pre-launch performance baseline.
Liquid-based custom themes or precise customisations to existing themes — pixel-perfect builds with clean, maintainable code.
Google Shopping and Microsoft Shopping feed setup and ongoing optimisation — structured data, product titles, feed segmentation for maximum ROAS.
Connect Shopify to Linnworks for automated order routing, multi-channel stock sync, and fulfilment workflows that scale without manual overhead.
Core Web Vitals tuning, image compression, app script management, and theme code cleanup for 90+ PageSpeed and faster-loading product pages.
Reviews, upsell, subscription, loyalty — we install, configure and test third-party apps so they work reliably without breaking your theme or slowing your store.
Review your current Shopify app subscriptions for overlap, underuse, and alternatives. Most stores can cut £200–£500/month without losing functionality.
Retained development support for theme tweaks, new feature additions, Shopify updates and any technical issues that arise post-launch.
We work with growing UK retailers who need more than a template and a DIY setup.
Launching your first Shopify store and want it built properly from day one — fast, conversion-optimised, and ready for paid traffic from launch.
Moving from Magento, WooCommerce or a custom platform to Shopify? We handle the migration with product data, SEO redirects, and customer history intact.
Selling across Amazon, eBay, and Shopify with no central OMS? We connect Linnworks to unify fulfilment and eliminate overselling across all channels.
Your Shopping campaigns are spending but ROAS is poor? Often the issue is the feed, not the ads. We fix the product data before touching the campaign settings.
Structured delivery from kick-off to launch — with clear milestones and no nasty surprises.
We review your current setup, goals, and constraints. For migrations, we audit source data quality and flag any catalogue issues before work starts.
Theme selection or custom design brief, app stack decisions, integration architecture, and a project plan with clear deliverables and dates.
Development on a staging store, thorough cross-device QA, payment and checkout testing, and performance benchmarking before launch sign-off.
Coordinated go-live, DNS and domain configuration, analytics verification, and documentation so your team can manage day-to-day operations confidently.
Anonymised results from real Shopify projects delivered by PalMultimedia.
UK lifestyle brand — custom Shopify theme built with performance-first principles. Launched with 92 mobile PageSpeed and sub-2.5s LCP.
Sports equipment retailer — Google Shopping feed restructured with improved product titles and custom labels. ROAS tripled within 6 weeks.
Fashion retailer with 14 active Shopify apps — audit identified 6 redundant subscriptions and 2 replaceable with native Shopify functionality.
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