Expert Google and Microsoft Bing Ads management for ecommerce — Shopping campaigns, Performance Max, Search, ROAS optimisation and full account audits. We cut wasted spend and build campaigns that scale profitably across both platforms.
UK-based Google & Bing Ads ecommerce consultant · Respond within 1 business day
Most ecommerce stores are paying too much per click and converting too little. We audit, restructure and continuously optimise both Google and Microsoft Bing Ads — cutting wasted spend and building ROAS that grows over time.
Properly structured Shopping campaigns with optimised product titles, strategic bidding and audience signals. We fix the feed issues that quietly drain your budget and kill impression share.
PMax is powerful but frequently mismanaged. We configure asset groups, audience signals, listing groups and campaign settings correctly — and monitor for cannibalisation of your other campaigns.
Bing delivers lower CPCs with qualified traffic — particularly for older demographics and B2B. We set up and manage Microsoft Ads independently or import from Google with proper platform-specific adjustments.
We manage the complete paid search picture — not just Google in isolation. Here's exactly what we cover on each platform.
We don't set campaigns up and leave them running. Here's what active management means in practice.
Feed quality drives Shopping performance more than bids. We optimise product titles, descriptions, GTINs, custom labels and category attributes so products surface for the right searches at the right cost.
Revenue ROAS is a vanity metric if you're scaling low-margin products. We work with your product-level margin data to build bidding strategies that optimise profit — not just revenue figures.
Regular search term analysis to find new keyword opportunities and build negative keyword lists that stop budget being wasted on irrelevant queries — a major source of poor ROAS on unmanaged accounts.
Clear monthly reports focused on ROAS, revenue, cost, impression share and conversion rate — with plain-language commentary on performance and upcoming optimisation priorities.
Generic PPC agencies run the same playbook for every client. We bring ecommerce platform expertise alongside ad management — fixing issues at source, not just adjusting bids and hoping for the best.
We know Magento and Shopify deeply — so we fix feed issues at source, advise on landing page improvements and ensure tracking is accurate end-to-end. Most PPC managers can't go this deep.
Revenue ROAS is a trap. We focus on the metrics that actually reflect business health — profit per order, margin-weighted ROAS, and cost efficiency by product category. Your budget works harder.
Your accounts are managed by Raspal directly — not handed to a junior exec after the onboarding call. Every optimisation decision is made by someone with 16+ years of ecommerce experience.
We typically work with ecommerce businesses spending £2,000+ per month on Google Ads (combined budget across both platforms). Below this, the management cost doesn't generate enough data or return. We'll always be honest if it's not the right fit.
For most UK ecommerce businesses, yes. Microsoft Ads typically delivers 10–20% additional reach at 20–40% lower CPC than Google. The audience skews slightly older and more affluent — which suits many UK retailers well. We manage both from one relationship.
Most accounts see measurable improvement within 4–8 weeks as we eliminate wasted spend and restructure campaigns. Significant ROAS improvement typically takes 3–4 months as Smart Bidding algorithms learn from cleaner, more structured data.
Yes. Feed optimisation is a core part of our service. We work in Google Merchant Centre and Microsoft Merchant Centre to ensure product data is accurate, compliant and optimised — fixing disapprovals and improving feed quality scores on both platforms.
Book a free ads audit and find out exactly where your budget is going — across both Google and Bing — and how to get more out of every pound spent.