Specialist PPC management for UK ecommerce — Shopping campaigns, Performance Max, feed optimisation and ongoing ROAS improvement. We also manage Microsoft/Bing Ads for maximum coverage across both platforms.
We manage paid search and Shopping campaigns across both major platforms — maximising coverage and eliminating budget waste.
Standard Shopping and Smart Shopping setup, bidding strategy, product group segmentation, and ongoing optimisation for ROAS targets.
PMax strategy, asset group setup, audience signal configuration, and the critical feed work that determines whether PMax performs or wastes budget.
The single biggest lever for Shopping performance — title structures, category mapping, custom labels, GTIN compliance, and feed quality issue resolution.
Bing Shopping and search campaigns for additional coverage at typically lower CPCs. Often overlooked — frequently a strong ROAS channel for UK B2B and 35+ demographics.
Keyword strategy, match type discipline, negative keyword management, ad copy testing, and Quality Score optimisation for brand and non-brand search campaigns.
Remarketing lists, Customer Match, similar audiences, and dynamic remarketing setup to re-engage high-intent visitors and past purchasers.
GA4 and Google Ads conversion tracking setup, enhanced conversions, and attribution modelling — so you know exactly which campaigns are actually driving revenue.
Clear monthly reports focused on ROAS, CPA, and revenue — not just clicks and impressions. Strategic recommendations with every report.
We work best with established accounts — we optimise, we don't just set up from scratch at £500/month spend.
Below this threshold, the optimisation lever is limited. We work with accounts where there's genuine data to work with and meaningful ROAS improvement to unlock.
CPCs rising, ROAS falling, Performance Max eating your budget? We audit the account, fix the feed, and rebuild the campaign structure from the ground up if needed.
Setting up Shopping campaigns for the first time? We do it properly — Merchant Centre verification, feed structure, campaign hierarchy, and bidding strategy that scales.
B2B PPC needs different keyword strategy, different ad copy, and different bidding logic. We understand the longer buying cycle and adjust campaigns accordingly.
Audit-first, data-driven, and always focused on profitable growth.
Full account review — campaign structure, bidding, wasted spend, feed quality, and tracking accuracy. We find the quick wins and the structural fixes before touching budgets.
Recommended campaign structure, budget allocation, bidding strategy, feed optimisation plan, and audience setup — agreed with you before implementation.
Weekly bid adjustments, negative keyword harvesting, ad copy testing, feed updates, and audience refinement — continuous hands-on management, not set-and-forget.
Monthly performance review with clear ROAS and revenue data, budget recommendations, and a forward-looking strategy for the next period.
Anonymised results from real Google Ads accounts managed by PalMultimedia.
UK homewares retailer — Shopping feed restructure and campaign rebuild reduced CPA by 42% within 8 weeks while maintaining conversion volume.
Fashion accessories store — migrated from generic Smart Shopping to structured Standard Shopping + PMax split. ROAS improved from 2.1 to 4.8.
B2B supplier — launched Microsoft Shopping as secondary channel. Incremental revenue at 30% lower CPA than equivalent Google campaigns.
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