Ecommerce Growth Consultancy Built by Real Ecommerce Experience — Not Theory
PalMultimedia helps ecommerce brands grow faster through expert consultancy spanning strategy, technology, marketing, and performance optimisation — built on 16+ years of hands-on ecommerce experience across real online stores.
From launching new stores to scaling established brands, we help businesses unlock performance through smarter platforms, stronger data, better marketing systems, and advanced ecommerce workflows.
Limited onboarding slots each month · No generic audits — every strategy is tailored
+ Magento 2 + Shopify Specialists
+ Technical & Marketing Expertise
+ Built for UK Ecommerce Growth
Human Expertise. AI Execution. Results That Scale.
While most consultants are still pulling reports manually, we run AI-powered systems that work around the clock — so you get deeper insights, faster turnaround, and smarter strategy.
Always-On Auditing
Our AI systems continuously monitor SEO health, ad performance and technical issues — catching problems before they cost you revenue.
Smarter Growth Strategies
We combine 16+ years of ecommerce experience with AI analysis to spot keyword gaps, conversion leaks and opportunities your competitors haven't found yet.
Faster Execution
From SEO briefs to ad copy variations to feed optimisation — AI helps us deliver more, faster, without cutting corners on quality or strategy.
Powered by intelligent systems, guided by human expertise — never AI replacing experience, always AI amplifying it.
Platforms & Technologies We Work With
End-to-End Ecommerce Consultancy
Every service connects directly to revenue impact — no fluff, no vanity metrics.
Platform Strategy & Development
Magento & Shopify Specialists
- Build new ecommerce stores from the ground up
- Platform migration (legacy → modern platforms)
- Upgrade and optimise existing stores
- Performance & scalability planning
- Checkout and conversion optimisation
Expert in: Magento 2 + Hyvä · Shopify
Technical Audit & Performance
Find hidden issues hurting growth
- Full technical audits
- Speed & Core Web Vitals optimisation
- UX and conversion bottleneck analysis
- SEO technical health checks
- Architecture improvements for scale
Clear action plans, prioritised by revenue impact
Ecommerce SEO & AI Search
Prepare your store for modern search
- Product page optimisation for AI overviews
- Category page authority improvements
- Structured data & content strategy
- Internal linking and crawl optimisation
- Search intent alignment for high-value keywords
Paid Ads & Performance Marketing
Smarter campaigns, better ROAS
- Google Ads strategy & management
- Shopping feed optimisation
- Performance Max campaign structuring
- Paid ads audits & optimisation plans
- Growth-focused scaling strategies
Feed & Product Data Optimisation
The foundation of profitable advertising
- Product title & attribute optimisation
- Feed segmentation strategy
- Margin-based bidding support
- Product grouping for better campaign control
- AI-friendly product content enhancements
Full-Service Ecommerce Growth
For brands wanting ongoing support
- Strategy + implementation
- Marketing optimisation
- Platform improvements
- Growth roadmap planning
- Continuous performance monitoring
+
Your Magento Store Is Faster, Leaner and More Profitable With Hyvä
Hyvä replaces Magento's bloated default frontend with a lightning-fast theme stack — improving Core Web Vitals, search rankings and conversion rates in one move. We build it, migrate it, and optimise it.
Performance That Ranks
Hyvä-built stores routinely score 90+ on Google PageSpeed. Better Core Web Vitals means better SEO rankings — and visitors who don't bounce before your page loads.
Built to Convert
A faster store isn't just good for Google — it's good for revenue. Visitors are 24% less likely to abandon a fast-loading page. Hyvä delivers that speed on every device.
Migration & Custom Builds
Running Luma or a legacy theme? We migrate existing Magento 2 stores to Hyvä without disrupting operations. New store? We build on Hyvä from day one.
- Magento 2 Open Source & Adobe Commerce
- Hyvä Theme — builds, migrations, customisation
- Hyvä Checkout — faster checkout, less abandonment
- Hyvä Enterprise — Adobe Commerce B2B features
- Performance optimisation & Core Web Vitals
- Magento SEO — URL structure, sitemaps, crawl budget
- Extension audits — removing bloat, improving load times
- Ongoing Magento support & maintenance
Shopify Done Right — Built to Grow, Not Just to Launch
Most Shopify stores are set up quickly and optimised never. We build Shopify stores with performance, SEO and conversion baked in from day one — and audit existing stores to find what's quietly costing you revenue.
New Store Builds
We set up Shopify stores structured for growth — clean theme implementation, proper navigation architecture, optimised product and category pages, and tracking configured correctly from launch day.
Store Audits & Optimisation
Already on Shopify but not hitting your targets? We audit your store's technical health, SEO, conversion rate, app stack and page speed — then fix what matters most first.
App & Integration Management
Too many apps slow your store and inflate costs. We audit your app stack, remove bloat, and set up essential integrations — Klaviyo, reviews, Google Shopping feeds, Linnworks — cleanly and correctly.
- New Shopify & Shopify Plus store builds
- Theme setup & customisation (Dawn, Prestige, custom)
- Shopify SEO — URL structure, meta, schema, sitemaps
- Google Shopping & feed optimisation via Shopify
- App stack audit — cut costs, improve performance
- Klaviyo & email marketing integration
- Linnworks & multi-channel inventory setup
- Core Web Vitals & page speed improvements
+
Paid Advertising That Pays for Itself
Most ecommerce stores are paying too much per click and converting too little. We audit, restructure and optimise Google and Microsoft Ads campaigns — cutting wasted spend, improving ROAS and building campaigns that scale.
Google Shopping & Performance Max
Properly structured Shopping campaigns with optimised product titles, bids and audience signals. We fix feed issues that quietly drain budget and kill impression share.
Search Campaigns & ROAS
Keyword strategy, match types, ad copy and bidding that actually converts. We audit existing accounts and rebuild structures that reduce CPA and improve returns.
Feed Optimisation & Bing Ads
Product feed quality drives Shopping performance. We optimise titles, attributes and custom labels — and extend your reach to Microsoft / Bing Ads for lower CPC with qualified traffic.
- Google Shopping & Performance Max campaigns
- Search & brand campaign strategy
- Microsoft / Bing Ads setup & management
- Product feed optimisation (titles, attributes, GTINs)
- Remarketing & audience targeting
- Ad copy & RSA optimisation
- Budget allocation & bid strategy reviews
- Monthly reporting & performance analysis
More Traffic. Better Data. Higher Conversions.
Organic visibility, accurate analytics and conversion optimisation compound over time. We build the foundations that bring qualified visitors to your store — and make sure your site converts them when they arrive.
Technical SEO & Content Strategy
Crawlability, indexation, URL structure, schema markup and internal linking — fixed properly. Combined with keyword-driven content strategy that targets buyers, not just browsers.
GA4, Search Console & Tracking
Accurate data is the foundation of every good decision. We set up and audit GA4, Google Search Console and conversion tracking so you know exactly what’s working and what isn’t.
Conversion Rate Optimisation
Traffic without conversion is wasted spend. We identify friction points in your checkout, product pages and navigation — and make evidence-based changes that lift revenue without increasing ad spend.
- Technical SEO audits & fixes
- Keyword research & content strategy
- GA4 setup, audit & event tracking
- Google Search Console management
- Schema markup & structured data
- Checkout & product page CRO
- Core Web Vitals & page speed optimisation
- AI search & SGE visibility strategy
Deep Expertise. Real Work. You Deal With Raspal Directly.
Most ecommerce agencies give you a generalist account manager and a team of juniors. PalMultimedia is different — you get Raspal, a specialist who has worked hands-on across platforms, paid advertising, SEO, and operations.
The kind of expertise that only comes from solving real problems on real stores — not from reading case studies or managing spreadsheets from the sidelines.
Every audit, strategy, and recommendation comes from someone who has been inside the same challenges you’re facing. No theory. No fluff. Just focused work that moves the needle.
Shopify
Google Ads
Microsoft Ads
Linnworks
Technical SEO
AI Search
Raspal
Founder & Lead Consultant
A Clear Path from Problem to Growth
No guesswork. No fluff. Just a structured process that turns problems into results.
Discovery & Audit
Understand your business, systems, and growth blockers. No assumptions — we look at the data.
Strategic Roadmap
Clear priorities focused on revenue and efficiency. You'll know exactly what to fix first and why.
Implementation
Technical, marketing, and operational recommendations with clear direction for your team.
Optimise & Grow
Ongoing refinement based on real performance data. Strategy that evolves with your business.
Who We Work With
We do our best work with ecommerce brands that are serious about growth — not just experimenting.
New ecommerce startups needing expert guidance from day one
Small to mid-size brands ready to scale profitably
Businesses planning migration to Magento or Shopify
Stores struggling with paid ads performance and ROAS
Brands needing technical clarity before investing further
Businesses investing £2k–£20k/month into growth
What You Can Expect
Higher conversion rates through smarter UX decisions
Better ROAS from improved campaign structure
Faster websites and stronger technical foundations
Cleaner product data for advertising efficiency
Clear strategy aligned with your business goals
Reduced wasted spend and simpler workflows
Ready to Improve ROAS, Conversion & Profitability?
Let's build a plan based on data, not guesswork.
✦ Hands-on platform expertise
✦ Real-world growth strategy
✦ Technical + marketing under one roof
✦ Built for long-term scalability
Your Ecommerce Store Doesn't Need More Guesswork — It Needs Clear Strategy.
If you're already investing in marketing or development but not seeing the returns you expect, we'll help you identify what to fix first for maximum impact.
- Focused on growth-ready ecommerce businesses
- No generic audits — every strategy is tailored
- Limited onboarding slots each month
- We respond within 1 business day
Book Your Free Ecommerce Consultation
We respond within 1 business day. No obligation. UK-based consultancy.