Paid Advertising That Generates Real Revenue
Google Ads and Microsoft Ads management built around your margins — not just your click-through rates. Better ROAS starts with better strategy and cleaner data.
Google Ads for Ecommerce
Google Ads is the most direct channel for ecommerce growth — but also the easiest place to waste budget. We build campaigns that are structured around your products, margins and conversion goals.
🔎 Search Campaigns
Keyword-targeted campaigns that capture high-intent buyers at the moment they’re searching for your products. Structured ad groups, match types, and negative keyword management to maximise relevance and reduce wasted spend.
Best for: Brand terms, competitor terms, high-intent product searches
🛒 Shopping Campaigns
Google Shopping is one of the highest-converting channels for ecommerce — but performance is directly tied to feed quality. We optimise the feed first, then structure campaigns by margin and product category.
Best for: Product catalogues, high-volume SKUs, visual product searches
🚀 Performance Max
Google’s AI-driven campaign type can deliver strong results — or blow your budget if set up incorrectly. We configure PMax with the right asset groups, audience signals, and exclusions to drive efficiency.
Best for: Scaling proven product lines, multi-channel coverage, brand + non-brand mix
Microsoft Ads (Bing) — The Overlooked Channel
Most ecommerce brands ignore Microsoft Ads entirely — leaving a profitable, less competitive channel untapped. Bing users tend to be older, higher-income, and often have higher purchase intent. CPCs are significantly lower than Google.
🪟 Bing Search Ads
We set up and manage Microsoft Search campaigns — either mirroring your Google structure or building custom campaigns for Bing’s unique audience segments.
🛒 Bing Shopping
Microsoft Merchant Centre feed setup and optimisation for Bing Shopping. Often delivers strong ROAS with lower competition and lower cost-per-click than Google Shopping.
Feed & Product Data Optimisation
Before any campaign goes live, the product feed needs to be right. Poor titles, missing attributes, wrong categories — these directly cause wasted ad spend and missed impressions. Feed quality is the foundation of profitable Shopping and PMax campaigns.
📝 Title Optimisation
Rewriting product titles to match how shoppers actually search — including brand, product type, colour, size and other key attributes.
🏷️ Attribute Enrichment
Adding missing GTINs, MPNs, colour, size, material and custom labels to unlock better campaign targeting and lower CPCs.
📊 Google Merchant Centre
Fixing Merchant Centre disapprovals, policy violations, and feed errors that are preventing your products from showing in Shopping results.
Common Paid Ads Problems We Solve
📉 Declining ROAS
Campaigns that used to work but are now underperforming. We audit structure, bidding, targeting and feed quality to find the cause.
🔥 Budget Burning on Bad Traffic
Broad match keywords, missing negatives, and poor audience exclusions sending budget to searches that never convert.
📊 Poor Conversion Tracking
Without accurate conversion data, smart bidding can’t work. We audit and fix tracking so Google’s algorithms have the data they need.
Ready to Get More from Your Ad Spend?
We’ll review your current campaigns, identify where budget is being wasted, and give you a clear plan to improve ROAS.